The project: My team worked with Mutual Markets, an AI platform that connects brands and partnerships, on a comarketing opportunity with CBS.

My role: I partnered with Design to write, concept, and create two series of co-branded Dashlane x NCIS ads to run on our paid media for both B2B and B2C.

Key takeaways: Testing between these and similar ad sets saw a an increase of 5x our usual ad engagement, proving that comarketing with media that resonates with your audience can be beneficial.

The project: Identiverse: Dashlane’s first major in-person event activation in years. This included a full 10×10 booth space, giveaways, handouts, and overall event promotion.

My role: I partnered with Design to write, concept, and create the event collateral and promo materials, including a tote bag, a webcam cover, and a unique broadsheet handout.

Key takeaways: This event generated over 100 MQLs and occurred at pivotal moment in which we were beginning to position Dashlane as a B2B-first company. It also helped us learn what types of events to target for 2025.

The project: Holiday Shopping Security Guide and Passkeys Explained: Dashlane blogs for B2C and B2B audiences, respectively.

My role: I partnered with Content Strategy to research topics and interview SMEs, then wrote and edited the copy while collaborating with Design on visuals.

Key takeaways: This piece performed well on social media and remains a top Google search result for “what is a passkey,” continuing to generate traffic.

The project: Monthly newsletter for our B2B and B2C audiences, respectively.

My role: I partnered with Design to reimagine our newsletter templates to have a distinct-but-similar direction for each audience and make the content more skimmable. I also curate and write the copy for these monthly newsletters.

Key takeaways: When we compared metrics between a newsletter in the previous layout with the July 2025 B2C newsletter, the latter saw positive trends, including improved click rates (from 2.85% to 3.91%), showing that readers were more likely to engage with the shorter content bites that linked out to the longer content.

The project: An integrated B2C promotional campaign (lifecycle, paid media, organic social, and in-app messaging) promoting 35% off a Premium plan for Dashlane’s anniversary.

My role: I partnered with Design to write, concept, and create a series of emails, ads, and in-apps.

Key takeaways: This 35% off coupon saw 614 redemptions, which was higher compared to our Memorial Day sale two months prior (408). We will continue to test light vs. dark backgrounds in our placements to determine how to better templatize these promo ads moving forward.